Archive for 'Online Marketing'

Information Loading Is Out, Enter The Era Of Applications

To all marketers (whichever your level of experience is at this moment) – there is a change in the online marketing scene and this change may affect you sooner than you think!

I have been reading and following on the movements of some trend-setters and many are making the change and based on my opinions, I hope I can give you a clearer picture of the past, present and future!

Past – Long Live Giving Away Information!

The past is the era where many people are just getting onto the Internet in search for solutions (information) to their problems. Back then, technology advancement is not there and whatever information (that really works) there is simply turn precious. Those who know how to monetize these pieces of information became rich.

They, in turn, became Gurus who started teaching people on

  • how to come out with their own information (making them the expert in return),
  • how to present them (membership, ebooks, DVD & Videos, etc) and
  • how to attract people to come to their site in an instant (PPC, Backlinks, Articles, Blog Comments, Forum)

The learning curve for each step became simpler and this in turn became a good chance for those who have learned to share with those who are starting out…

Present – You, He/She, Me – An Expert In Your Own Field And Thus Information Overloading Started…


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2009 – Year Of Systems, iPhone Apps, WordPress, Start-Ups, Twitter, FaceBook, ShortURLs And Clouds

Happy 2010 To One And All!

Have you made your resolutions as how to make this year even better than 2009? If you have, that’s good, and do remember to take action and make it happen. If you have not, it’s still not too late – just remember to write it down somewhere visible (don’t just think through) and get things done!

A Look Back To 2009

Back at the start of last year, I made a blog post on what I have viewed 2009 and guess most of what I have predicted came true! I made a prediction that most marketing guides will still be for newbies (I am right on that), and that there will be lots of hu-has on the mobile industry (iphone has lots of application) and that social media has taken to new heights!

So let’s look into depth on, what I have listed on my blog title, that have made up 2009!

Marketing With Systems

2009 is the year where most online marketers introduced their “self-made” system, e.g. a step-by-step system that a certain marketer has developed from scratch to finding a niche (weight-loss, dog training, golf swings), create or promote an affiliate product around it and made a lot of money around it! You can do it too when you have the similar systems.

My personal feel for this in year 2010

More of such will still be in the market. Do these systems really work? Yes they do! But the fact that more will still be released because of the fact that many beginners lack the discipline to going through the systems and create their own. So I believe 2010 may be the year may most marketers may create “ready-made” systems whereby most will just need to load, modify and they are ready to go.

iPhone/SmartPhone Applications – The Year For Developers And The $0.99 Price Tag

2009 is a crazy year for iphone. Many people insist on having it. There are elders (in Singapore) who know nuts of using an iphone but insist of having one. It’s that crazy. So why is it the year for iphone – it’s the simplicity of using it. You want more out of iphone - just go to itunes and add applications from it.

That’s why this is the year for developers and also the popularity of the $0.99 price tag for most applications.


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Spammers Watch Out! Online Marketers Be Careful!

2009 is coming to an end soon and this has been a fantastic year with the evolution of internet – sites are becoming easier to make (no more hard coding of the html language) and more people are coming to the social media sites (e.g. facebook and twitter) to express themselves.

This may sound good but also mean that spammers have more chances to make their move (more of that later) and if you (especially if you are an online marketer) are not careful, what you may lose are not just your credit card details (nearly, for me…) and also your favorite password!

This Can Happen To You Especially When You Have A Hot Product

There was a recent promotion of private label rights product membership offered by Calvin and Jonathan of IM Buzz Creators and these are some good PLR products. Before the intention to sign up for it, there came a sudden email offering me a Platinum Membership (no monthly membership and I can get the monthly product for free with only a one-time fee of $4.95 – sounds good right?!)

This is the email of what I have received:

As the site have since been taken down, I can’t show you the evil scheme that these spammers have used to “nearly” cheat me of my credit card details. But what they have done are as follows:


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How To Run Your Online *Fill-In-The-Blank* Like A Real Business – Part 2 of 2

Hope you have enjoyed the first part series whereby I shared on:

  1. Having the right mindset on getting started with your online venture
  2. The right planning strategies like Marketing Strategies, Monetizing each area of your marketing
  3. And having a Plan to guide you along

If you like to read back the first part series, click onto this link >> How To Run Your Online *Fill-In-The-Blank* Like A Real Business – Part 1 of 2

Once you are done, i’ll like to share with you the last part of the series on how to run your online venture like a real business, keeping in mind on keeping good records, a journal of your achievements and failures and lastly – bringing in the action!

5. Keep Good Records Of Your Investment And Profits

Every business has their own records of investment and profits – this is to keep you in track that you are spending wisely and every penny that you have spent has the potential of converting into a profit.

In the long run, this will help to ensure that you are running a business that’s profitable in the long run.

Example of Keeping Track Of Your Investment:

  • $xx/month for 5GB of web hosting but site is down every other day – time to speak to representative / to switch to other web hosts. This can be a bad investment.
  • $yy/month for email marketing autoresponder services – good tracking services, high deliverability of emails and resulted in good conversion and profits (more than what you have invested). This is a good investment.
  • $zz/month for outsourcing services – the virtual assistants are responsible and produced good quality works. High subscribers’ rate or high sale conversions. This is another good investment.

At the end of the month, you do up your sums and if you are running in the blues (profit-making), you can continue to the next month or if you feel that you can have higher profits, you can look into each different area and do some tweaking. Remember not to exchange quality for rates!

6. Keep A Journal Of Your Achievements And Failures


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How To Run Your Online *Fill-In-The-Blank* Like A Real Business – Part 1 of 2

Note: To read the headline properly, the “fill-in-the-blank” can be area of your expertise like Home-Based Business, Affiliate Marketing (very lucrative), CPA Marketing (very common) or simply Online Marketing (e.g creation of your own product and selling it)

I have been reading up quite a number of books these few days on online entrepreneurship and in a few of the reads, the authors share the common system or beliefs on how to run your marketing like a real business (like those of big companies like Amazon or even Microsoft) and I have decided to sum them up in this post (in a 2 part series) and you can use them as your general guideline or process:

In this First Part, I will be sharing on the Mindset, and the Planning Strategies you can take on:

1. The Mindset

There’s been statistics being done and it’s found that more than 95% of people who are doing some sort of marketing or in a business have the mindset of “wishing” to succeed.

In other words, majority are not serious in what they are doing. It’s more of a hit-and-run in achieving results. It’s only when there’s many of those random successes that will convert a percentage of these people into those with the mindset of “must” succeed.

So what can you do today to make a small change?

  • Be 100% focused in whatever you are doing – you can be doing many things at a time, but as long as you are committed and you are focused enough to do through it – you will make it there!
  • Make it a Priority in your life. A general reference for the guys on how to make priority a possibility – it’s the same when you are determined and are persisted enough to trying to chase your dream girl. For the ladies – it’s the same when you want that branded bag and you can go on diet, scrimp and save just to get it. If you can have the same spirit for in your area of marketing – you will be amazed of the results!

Once you have the Mindset right, you are thinking like an Online Entrepreneur and are ready to move on to the Planning Stage:

2. Decide On The Marketing Strategies You Will Use


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Bloggers, Are You Checking On Your RSS Feeds?

As today’s online marketers and bloggers, there’s seemed to be many tasks to manage like maintaining relationships on your subscribers list, making sure their sites are not down, or to make sure that their split-tests are working to their advantage… These are just some of the many daily task required!

But one thing that I am noticing (after I have set up GuruRSS) is that many bloggers are not maintaining their RSS feeds well, especially those feeds that are redirected to external services like e.g. FeedBurner and FeedBlitz.

What Are RSS Feeds And FeedBurner?

A Common RSS IconA Feedburner Icon

Based on Wikipedia, RSS is most commonly known as “Really Simple Syndication” but sometimes “Rich Site Summary” and is a family of web feed formats used to publish frequently updated works - such as blog entries, news headlines, audio, and video—in a standardized format. Click here to read up more on RSS.

And FeedBurner, also known as a form of RSS Reader and is one of Google’s free services that many internet marketers are currently using to direct their RSS feeds to. Another common service is FeedBlitz.

So Why Is It Important To Check On Your RSS Feeds?


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Affilicore Is With NameCheap and Vodien – All Systems Ready To Go

If you have been wondering what is happening to Affilicore and if I am ignoring this blog for other business ventures, I will be glad to say that the answer is a big No! And if  I am really doing that, I will be keeping you posted as well.

So What Has Happened To Affilicore Over The Last 1 Month?

Frankly speaking, I was not lazing around and I am still have my full time job as a Financial Planner. More rather, I have been strategizing my future plans for Affilicore and how to move a step higher and better.

The Problems Faced For Affilicore

Affilicore.com, this domain name, is owned by my previous web hosting company as the domain name is included in free with the web hosting package (it’s a 100Mb hosting space) and over the 1 year of online existence,

  • The disk space is reaching to the max (you do not have to ask me how is that possible, it just happened…)
  • And somehow there have been some web issues like problems logging into account, problems with uploading and it’s slow and there are frequent downtimes – in a single word, frustration!

So with all this, I guess it’s time to move on and find a new web hosting company and at the same time gain ownership of this domain name.

My First Improvement For Affilicore – NameCheap.com

Domain name registration at namecheap.com for $9.69


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In A Loss For A Good Marketer’s Promotion Of A Profitable Yet Possible Evil Business

I have just received an email recently from our very own Singapore Bad Boy Jo Han Mok and in it he was promoting a study course that’s based on a 10 years personal experience and research which you can read all about the sales page here.

Within the course itself, you will get to learn the very same strategies that this particular marketer (not Jo Han Mok but more about the marketer later…) has used to create a $100 million dollar business since 1988.

The content seems good and enticing (Jo Han Mok is one of the best copywriter… without a doubt as you can read how he had crafted that sales page) but comes with a heavy price tag of $749. This study program comes with an affiliate program and I was thinking of promoting this program to earn back should I have decided to invest.

Then This Thing Caught Me In A Loss…


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Successful Internet Marketers’ Online Marketing Technique That You Can Try

A few Successful Internet Marketers like Joel Comm and Mike Filsaime have been using a new or rather reformed online marketing technique, which I believe, will be the norm for other internet marketers to follow in times to come.

What Kind Of New Or Reformed Marketing Technique?

The new or reformed online marketing technique I am talking about is the Promotion of Membership program by giving away something free.

If you are not too sure what is a Membership program all about. In general is a membership program is a program whereby you or your potential clients would sign up for either a monthly newsletter on the latest marketing techniques like Social Media Marketing or Viral Marketing or a 52 weeks training course on teaching a certain technique.

Some Popular Online Membership Programs are:


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Success Comes To You In A ZigZag Manner

I was reading from a few self-development books (my personal favorite is The New Psycho-Cybernetics) and all these books have the same message – Success Will Always Come To You In A ZigZag Manner and also that this form of success is lasting!

What Does This Mean To You As An Online Marketer?

If you have a dream of, let say, becoming the best online or affiliate marketer and being able to make a real living out of an online business, you will definitely achieve Success (if you hold true and be persistent to this dream and goal) and as long as you are willing to learn from your mistakes (not to repeat and hold onto them any more) and move forward – thus the ZigZag Manner!

Therefore you must always have this mindset in order to achieve Success in what you keen to seek!

There are many successful individuals who have followed this path and fulfilled their wish and what best ways to share with you, two such Strong Believers – The Super Affiliate, Ewen Chia and Youngest Millionaire, Adam Khoo!

Learn From The World-Famous Ewen Chia


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