In A Loss For A Good Marketer’s Promotion Of A Profitable Yet Possible Evil Business
I have just received an email recently from our very own Singapore Bad Boy Jo Han Mok and in it he was promoting a study course that’s based on a 10 years personal experience and research which you can read all about the sales page here.
Within the course itself, you will get to learn the very same strategies that this particular marketer (not Jo Han Mok but more about the marketer later…) has used to create a $100 million dollar business since 1988.
The content seems good and enticing (Jo Han Mok is one of the best copywriter… without a doubt as you can read how he had crafted that sales page) but comes with a heavy price tag of $749. This study program comes with an affiliate program and I was thinking of promoting this program to earn back should I have decided to invest.
Then This Thing Caught Me In A Loss…
Before any promotion of any affiliate program or internet marketing products, I would do my fair share of research into the creator and the nature of the product itself to see if it’s worth my investment and your time in exploring it.
Also reason being that if I did a bad or substandard job in promoting a certain affiliate product, you as a potential customer would definitely lose faith and trust in me! That is why there’s this particular saying, “If I do a good job, you will spread this good news to 3 people but if I do a bad job, you will spread this bad news to 3,000 people!” You see the impact?
My Research
Jo Han Mok is definitely a good marketer and copywriter. This is without a doubt. He is a successful author of the book, E-Code and many other good online marketing products like. In simple terms, most of the products that he is promoting or have created is worth your and my investment.
So from the recent email, he was promoting the works and 10 years experience of T.J Rohleder -The $100 Million Dollar Man, who is the co-founder of M.O.R.E Inc and author of many marketing books.
Interesting and successful man that he is, but when you try to google him, things are not that rosy as it is! Seems like the first few pages of the search are telling us to be careful with our dealings with him and his M.O.R.E Inc. In a simple term as well, this guy is not the real deal and a total rip-off!
Who Is Right Then – The Marketer Promoting It or The Deal Himself?
On one side, you have this successful marketer who has created and promoting a product out of the works of another marketer. The track record for this successful marketer has been good so far and is worth our trust. Literally saying, it would mean that the product he has created is worth exploring.
But on the other side, the works and systems of the marketer are being taken into account by many others who have experienced it personally. If the successful marketer has really taken wholesale from the deal himself without any filtering – at end of day when we put the teachings into practice, are we replicating the doom and attracting the bad press in the future?
So who is right then? Who can we believe in?
Our Role As A Consumer, A Marketer And Business Owner
Personally speaking, after given some thoughts, there’s really no right or wrong answer to the above issue.
As a consumer and business owner, if you trust the Marketer promoting the deal and have studied most of his other works, and you are very confident or in some sense seen results for yourself – the new deal is still very worth the investment. After all, you should have some experience and the right knowledge to decipher from the works what’s best and correct for you, your customers and for your business.
As a marketer, be it be that you have created or are promoting a new product, you have the responsibility to take ownership of whatever you are doing.
If you are creating a new product, you are responsible for the knowledge that you are sharing with others – if you are not the real deal, be prepared to be phased out. If you are promoting a new product, you have the responsibility to share what is really good for your customers – if your customers do well, you will gain all the credits and reputations in many years to come!
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