Making That Small Change For Big Impact In Your Online Marketing
I am glued to reading Seth Godin (this guy is a Genius!)’s Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas (a book written in 2006 based on a 8 years collection of his very best blog posts, magazine columns and ebooks)
I am only half-way (I’m at P) through to reading this book and I am already getting lots of ideas on how to make that small changes to change the way I work (as an online marketer) and how to really this world in a marketing sense – that’s true (just see how everyone is trying to sell you something)!
And another good thing is that I am not the only one who is into this book – successful heart surgeon, Internet infopreneur, author and social entrepreneur, Dr Mani, is into this book and is also very supportive of the items produced by Seth Godin. Just read the short tweets conversation that I had with him earlier today:
And if you are keen in reading up on how to make small changes – click over to Dr. Mani’s How To Cross The Road and be inspired today!
So What’s So Inspiring About This Book For Online Marketers?
- Under Acorns, Infected – this is a reminder to marketers not to invent new overhead to stall. Though stalling makes it easier to avoid the important stuff that many marketers are actually rewarded for. Lesson learned is that whatever it is that marketers need to do are to start now. Expose your ideas and interact!
- Under CEO Blogs – Want to know how to work your blog, learn how to be at least 4 of the 6 factors, namely, C, U, T, P, C, U (get the book and you will know what these letters stand for). And reasons for having these factors? People have choices and will not be going to read, link to, quote your blog unless there’s something for them!
- Under Clean Fire Trucks – ever notice how clean the trucks are? This is the very reason that most average marketers are not doing well for their online ventures – they’re simply waiting!
- Under Cliff Climbing – this is all about procrastination and mindset as a marketer and for your online business. Point to take home is that your business venture do not have to become big in order to be successful. For example, it’s perfectly normal to display advertisements or asking for ads on your blog even if you have just got started. It’s by starting small whereby you get to make some money and from there you get to grow bigger.
I shall stop at these 4 pointers because should I be listing everything down, it can jolly well be a 10 blog posts.
Therefore for you to enjoy the wisdom of Seth Godin, it would be recommended for you to get a copy of this book.
Important lesson to take from here: Do not remain status-quo (everything remaining the same) being an online marketer – make some changes here and there, learn from the experts and you will see positive results!
Who Is Seth Godin?
Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.
Seth Godin is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
His blog is now one of the most widely read and linked to business blogs in the world and one of the most popular blogs on any subject (yes, you read correct – any subject) – Check out this blog as well.
Books By Seth Godin:
- The Big Moo
- Permission Marketing
- Unleashing the Ideavirus
- The Big Red Fez
- Survival Is Not Enough
- Purple Cow
- Free Prize Inside!
- All Marketers Are Liars
- Tribes
- Meatball Sundae
- The Dip
- Small Is The New Big
eBooks by Seth Godin:
- Really Bad Powerpoint
- What Should Google Do? (right click and download for free)
- Everyone’s an Expert
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