Darren Rowse (of Problogger.net and ebook – 31 Days To Build A Better Blog) and Glenn Murray (of DivineWrite.com and ebook – Practical SEO Copywriting) have just released a 59 Page ebook Guide entitled – The Copywriting Scorecard For Bloggers, Score Your Posts out of 100.
>> Click Here To Get Your Blog Scored With The Copywriting Scorecard For Bloggers
And this ebook is supposed to be a system that will allow you to objectively measure the quality of your next blog post, from both the Reader’s perspective and Google’s. In simple terms, this ebook will help you to be mindful of the quality of your soon-to-be-published blog post, whether is the blog post:
- Compelling
- Easy to Read
- Grammatically Correct
- Optimized For The Search Engines
Although most of the content is targeted for the Beginner Bloggers, but with 33% Discount off (for 2 weeks only…), and at the low price of $9.97… Bloggers at any level of experience can still get this guide for reference! You can take this chance and rate your Blogging Skill – just print out the Score Card from page 47. You may be surprised!
>> Click Here To Get Your Blog Scored With The Copywriting Scorecard For Bloggers
What You Can Expect From Darren Rowse & Glenn Murray’s The Copywriting Scorecard For Bloggers
[Page 6] – The Introduction
Understand why Blogging is fun and why it’s the only forms of writing that gives you choice, flexibility and creativity. And also why is it completely unlike conventional copywriting.
And as (business/professional) Blogger, you’re selling something (but what is it that you are selling). And this is why you need to know about copywriting for your blogging. Using copywriting to help you to:
- Write Well
- Writing For Your Audience (while being yourself)
- Writing For Fun (yet your Bank Account still grows)
- And Writing well enough to Sell
[Page 7] – This Thing About Having Lots Of Traffic
Know why as a Blogger, Google is already loving you. And why is blogging a search engine-friendly activity? After you know why, then knowing to write well can help to improve your search engine rankings.
Thus this ebook will help you to write well for readers and search engines and also help you to use the right words, in the right places and the right frequency.
[Page 9] – Before You Start, Know Your O******** and M*********
Although audience can be the most important factor in writing, but this may not be true for Blogging. That’s why the most important thing you need to know or think about is your own M*********.
Knowing this will help you to know who is your Target Audience, help you get through Blogger’s Block (even the most experienced Blogger has this issue). With this, your Blog can last long!
[Page 10-11] – Know Your B****, Your A******* and Targeted Keywords
These are the 3 key factors that you need to consider for your blogging approach.
These will also help you to plan for your posts – so that’s no reasons why you have trouble coming up with posts now!
Next, will be the type of post and the style that you wish for your Blog Posts.
[Page 13-16] – The Two Questionnaires
You may wish to print this two questionnaires out, and answer them. This will help you to understand yourself, as a blogger, like:
and even…
>> Click Here To Get Your Blog Scored With The Copywriting Scorecard For Bloggers
[Page 18-21] – Writing Your Post
Here you will learn why starting with whatever you have in mind will help you to create engaging Post Titles.
You will also get the 4 Guidelines that will help you to write better posts, one of it being “Know When To Take A Break”. This will let your mind wander and it will resolve problems even without any conscious input from you.
The Four Sections – Writing, Scannability, SEO and Grammar
[Page 22 - 33] 27 Writing Recommendations
This is the first part of the recommendations given. And there are 27 areas for you to take note when it comes to writing your posts.
For e.g., if you constantly use “you” in your posts to address your reader, you get 3 points!
Or how about Metaphors? You get 1 point!
[Page 33 - 35] 6 Scannability Recommendations
Do you know that most of your readers (especially first time visitors do not really read word-by-word, instead they Scan!) Therefore you need to know how to capture their Attentions with this 6 Recommendations!
For e.g. you can bold the important bits of your blog posts (and you get 1 point)
[Page 36 - 40] 10 SEO Copy Recommendations
From Page 10, you have been told to know your Targeted Keywords for your blog, this will help the Search Engines to recognize that your blog is very much dedicated to a particular subject (= more relevance = higher ranking)
For e.g. you can link your keywords to related posts (within your blog). This is a commonly used Linking Technique, used by Marketers, called Deep Linking and for this you get 3 points!
>> Click Here To Get Your Blog Scored With The Copywriting Scorecard For Bloggers
[Page 41 - 46] 20 Grammar Pitfalls
This is the section where you learn the correct use of Grammar. This is a good exercise for you to go through your blog posts and learn to pick out the mistakes. Once you are used to this, your further posts will have less of such issues.
For e.g. most people may incorrectly use “their”, “there” or “they’re” (don’t they just look the same?).
This is probably why this mistake is frequently made. If you are indeed finding such mistakes from your blog post, do remember to minus 3 points from your Total Score!
[Page 47 - 50] The Scorecard And How To Improve From Your Score
The next few pages will be for you to print out and start taking scores. Once you have tabulated it, refer to page 50 to understand what does your Score mean and how to improve on it…
If you are indeed getting a score of -41 to 20 (which I believe the chances are very slim), this is how you need to improve…
[Page 51 -59] Conclusion, Keeping In Touch, 50% Off Their Other Books And Index
This is more or less the end of this ebook guide from page 51 onwards. And at page 54, you will get a Discount Code of 50% off Darren Rowse’s 31 Days To Build A Better Blog and Glenn Murray’s Practical SEO Copywriting.
>> Click Here To Get Your Blog Scored With The Copywriting Scorecard For Bloggers
