Review: Mastering Online Marketing (Book) by Mitch Meyerson

Mastering Online Marketing by Mitch MeyersonMastering Online Marketing by Mitch Meyerson - A Complete Guide to let anybody learn everything that you need and start to make a profit out of it!

Most people are always asking what is needed to start their business online or even how to start making money online now that they are on the internet. Most are also confused of the terms - Affiliate Programs, Joint Venture Partnerships, Autoresponder and so much more…

This, just 260 pages, is jam-packed with Good Explanation, Tips and Techniques to help you with your online marketing. Mastering Online Marketing by Mitch Meyerson is a must-have to your library collection today!

This book, though very much, written for newbies, the experienced ones are definitely not forgotten with the advanced tips.

So prepare yourself (maybe with a notepad) and read through this post for some of the tips you can learn from this book.

Let’s see the contents you’ll be learning:

  • Chapter 1: The Entrepreneurial Spirit - The Key to creating an integrated business mindset
  • Chapter 2: Strategic Marketing: The Key to Sustainable Online Success
  • Chapter 3: Products and Services: The Key to Smart Selling
  • Chapter 4: Design and Navigation: Making your web site dynamic and Visitor-Friendly
  • Chapter 5: Dynamic Web Copy: The Key to Getting People to Respond
  • Chapter 6: Traffic Conversion: The Key to Increased Sales and List Building
  • Chapter 7: Automation: The Key to Increasing E-commerce Profits
  • Chapter 8: Multimedia: Increasing Your Impact using Audio, Video and Conferencing
  • Chapter 9: Traffic Strategies: The Key to Getting More Visitors to Your Site
  • Chapter 10: People Power: The Key to Successful Affiliate Programs and Partnerships
  • Chapter 11: Web 2.0: The Key to using Social Media Effectively
  • Chapter 12: Momentum: The Key to Systematizing Your Business and Building Your Virtual Team

Why Mitch Meyerson, and this good book, can help you with Making Money Online?

Firstly, Mitch Meyerson is an author, Coach and also a Consultant for more than 20 years. He is also the guy behind Guerrilla Marketing Coach Certification Program, created together with the Father of Guerrilla Marketing, Jay Conrad Levinson. This guy definitely knows his stuff!

Secondly, as you can read from the content above, this book covers everything you need to know to get started online and to start developing passive online income streams. This book is much raved about with testimonials from Michael E. Gerber, Jay Conrad Levinson, Brian Tracy, Yanik Silver and Bo Bennett.

A sneak peek of what I have learned from this book that can help me to make money online:

Mindset

  • The four stages of learning - moving from the mindset of Ignorance is Bliss (Unconscious Incompetence) to the ability to perform even with other stuff in mind (Conscious Competence)
  • Able to identify the roadblocks to Success (believing that being a Good Craftsman is all that’s needed to run a successful business, the lack of clearly articulated Goals, Lack of Focus, too much distraction and overcommitment and Conflicting Intentions) and also the knowledge to identify the Personality Traits of Accomplished People (Conscientious and Reliable, Considerate, Flexible, Constructive Feedback, Passionate, Optimistic, Committed to Life-Long Learning, Persistent, Well-Balanced and Focused)
  • Critical Marketing Attitudes and Action Steps needed like how to view your marketing as a process and not a project (this is the common mindset of many people, including myself).
  • The 3 Big Mistakes that Online Marketers make:
  1. Chasing Opportunity instead of Passion,
  2. Creating a Product before finding an audience and
  3. Most importantly expecting and asking for a sale on the first visit - My Biggest Blunder!

Technical Knowledge:

  • The steps needed to creating a Product, finding my audience by conducting Product Research (Clickbank, Chatrooms, News Site, Forums, Ezines and Blogs), Delivery Method (MP3, e-books, Forum, Memberships and Videos.
  • The Marketing Funnel Approach or Sales Process (e.g. Free Tips > Weekly Tips > Low Cost Product > Medium Cost Product > Highest Profit Margin Product)
  • Being clear of what I want to offer for sale, the sales process, the type of Website I need to use to market, my Unique Selling Proposition and Key Benefits and finally my target Audience before creating my effective Sales Lette.
  • One of the steps to creating a good Web Copy can be adding some Zings like:
    • Controversy (a bold statement then encouraging your readers to comment)
    • Anecdotes (people love stories)
    • Colorful figures of speech (metaphors and analogies)
    • Powerful words and phrases
  • and much more, I still have not covered on Follow-Ups, Joint Ventures and Autoresponders, PodCast, Videos… (… I can go on and on… but one of the most important tips that I learnt from this book is I need to build a Relationship with You… so.. I am in the midst of creating a Mini-Course whereby I will start to share daily marketing tips through email!)

As you can see, this book has so much to cover - everything you need to know on how to get started with the basic to advanced understanding and tips in Online Marketing and even to start making a profit.

If you are keen in making some good money online today, get started with this damn-good book:

Please feel free to comment the good stuff that you have learned from this book!

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