Ryan Deiss is out with his 43 Split Test 2.0 and here’s a 2-part review as to what he will be revealing in this video series (94:08 mins long) and what you can expect to learn from it (*Hint: I will drop you a few actual tips here and there since you are my valuable reader here!)
>> Click Here To Get Instant Access To Ryan Deiss’ 43 Split Tests 2.0
Before you get this product, you must know that this is a $197 investment which will showcase to you results from Ryan Deiss’ Split-Testing Campaigns in online marketing areas like:
- Long Form SalesLetter
- Video SalesLetter
- Squeeze Page (this and the above two will be covered in this current post)
- Order Form
- Email Marketing
- Banner Ads
Before That – Understanding What’s Split Testing All About
This is one of the marketing move that will usually separate the big boys of online marketing with the beginners. Therefore if you want to succeed in making money online, you need to learn this.
And what it means by Split-Testing, in its simplest form, is to test 2 different variables on your sites and see which will get you the most sales. The common variables that most marketers are testing can be the color you set for your headline, how you phrase your headline, images that you use, the price, the freebies or the Guarantee Box.
How you start the Testing? E.g. You have a set of data from your current marketing campaign. How many people actually read your sales copy and bought your product. Then a test would be that you change your Main Headline whereas everything else remains the same. And do the same marketing. See what’s the result like now. Is it better or worse off? If better, you can go on and split-test for another area.
Areas to do your tests, are as what you have read above – Salesletter, Squeeze Page, Order Form, Email Marketing, Banner Ads and can include your Pay-Per-Click Campaigns, e.g. Google Adwords.
Resources you can use: Free – Google Analytics & Google Website Optimizer, SplitTesting.com; Paid – KaizenTrack, ConversionChicken
>> Click Here To Get Instant Access To Ryan Deiss’ 43 Split Tests 2.0
Now That You Know Split-Testing, You Can Start Appreciating Ryan Deiss’ 43 Split Test 2.0 Part 1 of 2:
As mentioned, this is a 94:08 mins video sharing and split into 6 segments. And here’s the first part of the video guide and what you can expect to learn:
*The numbers you are seeing are the time-frame of the Video followed by the general content of that particular segment
The Intro & Overview
- [00:30] The Split-Testing Tools that Ryan Deiss uses as shared above in the free resources.
- [01:32] Variables That Whisper vs. Variables That Scream! Most people test on Variables That Whisper like Background Colors and Ryan Deiss is suggesting that you test for Variables that Scream like Price and some others – this is also where you need to test on your own as customer’s preferences and your product offerings varies
- [04:17] Split-Test That Almost Always Win >> Places to Test (you are given these here)
Long Form Salesletter Results
- [07:10] You are told not to use Times New Roman as your font and you should consider using this particular Font-Type & Font-Size
- [08:30] You can consider changing your Background Color to this color to trigger trust and increase conversions. This color can be easily seen on News Cast Videos.
- [11:49] If you are using Audio, you should have this function turned on and if you do not have any Audio, you should today!
- [13:15] If you are using Tables on your site, you should have it at a minimum width. If you want an easy way out of this, then check out Ryan Deiss’ range of product listings.
- [13:55] Which Header – Big or Small works the magic? You will know it here. Also get to know which type of Background Image will not bring in the sales.
- [16:00] Seen how those Big Headline that grabs your attention? You will get to know a Particular Font Type, Font Color and Font Size that will do a good job. And dropping a shadow to the Headline will help to bring in an extra conversion
- [18:00] You will learn an old hat-trick here in dressing up your sales copy paragraph. And here, you do need to take note that this dressing up may also drop your conversion rate so in your own split-testing, you need to test different variables. This has something to do with your opening statement and opening lead as well.
- [20:24] You will learn something new that most marketers are using in their sales copy. And it has something to do with your name.
- [22:00] Learn the Proven Headline Templates and which type of Headline – Positive or Negative will work well
- [22:58] Learn how to maximize the use of Involvement Device to increase conversions and readership
- [28:34] Learn how to use Virtual Product Images & Animated Arrow to your advantage and why you need to have them look professional
- [30:28] If you are offering a Bonus, Guarantee Box, Add To Cart Button to your Product Offering, learn how to enhance the value perceived.
- [36:51] And do you know that just by adding a retail Price strike-through and images of credit cards plus some enhancements can help to increase conversions as well?
>> Click Here To Get Instant Access To Ryan Deiss’ 43 Split Tests 2.0
Video Salesletter Results
- [38:42] Understand the Basics to Video Salesletter and the suitable time length of a Video. You also get to learn what type of settings control you should have for your Videos
- [42:38] Do you know that Ugly Video Page layout beats those “Pretty” – nicely formatted layout? But there’s two sides to this and you can understand how to work between this two different layouts
- [45:11] Seen those video sales copy with text and no-text? Here, you will learn which convert better and how to target these two types to different market
- [47:00] Should you have Borders around your Video Sales Copy?
- [48:30] The Magic Buttons of High Conversion. This is one of the new marketing techniques that Ryan Deiss has perfected for his video marketing. Learn what they are! Nice!
>> Click Here To Get Instant Access To Ryan Deiss’ 43 Split Tests 2.0
Squeeze Page Results
- [52:18] Understand the Basics to having a Squeeze Page, e.g. you need to have the design above the fold.
- [53:24] Something new! Video Fakeouts, Subtle Arrows, Cartoon Call-To-Actions (e.g. SitePal). Learn what they are! This will help to increase Opt-In rates.
- [57:07] Most marketers like to give away Reports or Videos to get their Opt-Ins. Ryan Deiss made some good sense on which works and how to make it better. If you are using Reports, learn how to do it differently as well.
- [60:41] A good tip to share here will be that if you are using Video Marketing, ditching the “First Name” can actually help to increase your Opt-ins. Here, you can understand why.
How Good Is Ryan Deiss’ 43 Split Tests 2.0 So Far?
I would say any marketers at any level would gain lots from this training like for e.g. if you are a Product Owner, you can use this as a guide to create a professional and better sales copy and for anyone who are interested in lead generation & capturing, at the same time. creating a better relationship with them right from the start because you have a professional Squeeze Page from the start.
You can easily use this Video Training to create what you need from scratch or to enhance what you already have. From there onwards, it’s all about Split-Testing on your own to get the results and the sales.
How To Make Use Of This Post?
Ryan Deiss’ 43 Split Test 2.0 is a good reference that you can keep checking back, and you can make use of this post, to go straight to your video segment and start learning from there!
>> Click Here To Get Instant Access To Ryan Deiss’ 43 Split Tests 2.0
