Explaining The What, Why and How To Your Worthy Readers Or Clients
Part of what you need to do in online marketing is writing good advertisements (or blog posts) to promote your products or services.
If you are promoting an affiliate product and using the Ads provided by the vendor - my suggestion is to stop using or to modify the major bulk of content provided to your writing style. The reason is that you are not the only affiliate promoting the products so don’t let the duplicate content affect your search engine ranking.
So if you feel that you are not good in writing your own advertisement or product reviews, here is a worthy guide that you can follow when you are writing your next money-making advertisement. This guide is adapted from a book by Jeffrey Gitomer - Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer’s Little Books)
Your Guide To Writing A Worthy Advertisement
When your worthy readers, subscribers or clients open your next email or on a search link to one of your blog posts with an advertisement or product review promoting your “next big product”, most of these people have one thing in common thinking - they’re skeptical and will start to consider whether the next 2 minutes are worth their reading and further exploring to what you are offering.
They have a lot of questions in their mind that they hope they will be able to get an answer from your posting. Questions like:
- What is this product or service that you are offering to me? Try to explain the product in few words. If you have to explain the main benefit in a lengthy paragraph - you’ve killed your readers!
- Why will this product or service work for me (this time or as compared to other competitors’ similar products)?
- Why do you want me to do this (use this product)? You can explain that the techniques of yester-years are no longer valid and this product are inline with the latest.
- What are you trying to accomplish? This question may sound weird, and a typical answer is you want to make money, this will be a no-no. Rather you can make use of this advertisement to promote yourself as a professional. Remember provide value first! Money will come later!
- What will this mean to me (after using this product)? Remember to highlight the benefits like e.g. saving time in running your online business and having more time for your family and yet still having a better income than before.
- How will this effect me (as compared to before)? You can talk about the technical features of your products like e.g. being able to automate the contents so that your website always look updated.
- How do I win? Humans are competitive in nature and do not wish to lose out to others. Highlight your most important benefit that will make your readers (make them imagine) feel that they are going to be the next winner!
There you go.
These are the common questions that one may have. If you can think of more, feel free to adapt and expand on this guide. You may also realize that by answering most of these questions in your advertisment - you may get a lengthy post. So the next challenge for yourself is if you can shorten your writing by emphazizing on the essence of what you want to offer.
If you are into a good read and want to learn more on enhancing your persuasion skills, check out the Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer’s Little Books)
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