Which Kind Of Marketing Tool Is Better For You – Free Or To Pay?
August and September have been a very busy month for Online Marketers as one by one release their marketing tools that is supposed to shake the internet marketing scene and help you and me to “really” start making money online!
And most of these releases are being captured at my Review Blog – Dexter Recommends This (it’s new!)
What caught my attention with the release of a product and with this posting is Brad Callen’s Keyword Elite 2 and the many debates around it!
Debate: Free Marketing Tool Is Better – So Why Pay For Brad Callen’s Keyword Elite 2?
So how did this debate come about? Brad Callen’s new release is supposed to reduce keyword research time and also to help you monetize around the keywords, therefore giving you more time in your marketing efforts. A very good marketing tool indeed even for the newbie.
Then there’s the other group who feel that investing that kind of money into Brad Callen’s is a complete waste of money as there are already many few keyword research tools that are totally free and good enough for this purpose. So their remarks are to save it and concentrate on those free ones!
My Personal View…
Free is definitely better in general. But many of these free tools come with limitations and hard to source out. You may have to depend on what people are recommending (usually in the marketing forums) or do your own “google search” and slowly source out, try out and see if it’s what you need. Else… next…
In the midst of all this, a lot of time is wasted…
My Real Life Example – GuruRSS.com
To explain how much time is really wasted, I will share with you my real life example of working with totally free scripts (tools) - GuruRSS.com. Setting it up as simple as it is, is totally free! And to make it personalized and to have features that you wish, you need to source it out on your own or to search in Programming Forums to get what you need. And I am no Programmer!
And I can recall, just to tweak a small part of the CSS style, I need two nights of trial and error before getting it right. Of course you do feel a sense of accomplishment but if you think it positively, I could have used it to blog more, market more in exchange of being rewarded monetarily (ok, I know not everything is about money… but that’s the reason why you are doing online marketing right?)
A Better Alternative – Get A Ready-Made Script or To Outsource and Pay A Programmer To Do Up The Site.
I just need to set aside a certain sum of money and all these can be settled. GuruRSS.com can be up in just a few days and not a few weeks! Notice the irony?!
So Why Do Some People Feel That Free Is The Best…
You can take it that some of these people have all the midas touch and being able to source out all those free marketing tools and work magic around them. But I personally feel that these people have initially committed a lot of efforts in sourcing these tools out and that’s why their voice is loud now.
Ultimatum – You Have To Pay To Have It Your Way And To Beat The Competition!
Face it or not, in current online marketing context, you have to start paying it to have your way and to beat all the competition. To be ahead of the pack and be earning really good money, you have to have the First Mover Advantage!
The few important reasons why these Marketers are out releasing their Tools which you need to pay are because:
- They already know what the market is like and how you can start making use of it and you have to pay to know it!
- They are the main reason why the online market is evolving, e.g. Mike Filsaime and his Butterfly Marketing Script and his ingenious One-Time-Offer (OTO) concept. And again, to learn and put into effect, you have to pay and you know it’s big price ticket for Mike Filsaime’s products!
- You are saving a lot of time and efforts in sourcing out the Free Tools as these Marketers make it their job to compile them into their own version and make it easy for you to work around them!
In Summary – You Decide How You Work Your Business!
There’s really nothing wrong with working around Free Tools. It’s just that you usually need a combination of such to create wonders for your online business. And if you are tight on budget, Free Tools are the way to go!
But do consider the benefits of paying a little to have your way and also if you are serious in your online business and would like to work it big!
And my last piece of advice to you about Paid Products and especially if you invest in many – when you find that the techniques given are rehashed and feel that you have wasted money again… Usually not so and it’s time to think again!
Think Rehashed Information is there because many people usually do not work on these rehashed information which many successful marketers are personally using it to achieve their success!
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